Notably one of the most striking features of today’s business market, digital transformation has dictated the pace of growth and innovation in a wide range of industries.
Technology is by far one of the pillars for process optimization. Technological tools transform the routine of organizations, promoting improvements such as cost reduction, ease and agility in the execution of processes.
But how to bring all these benefits of digital transformation into the company? How to innovate and remain competitive in a market so dependent on technology?
Are you interested? Then read on!
Digital transformation: is it really what we think?
This is an expression that has become increasingly common in corporate environments.
The great technological advances, added to all the changes made in the market and in companies, are evident marks of the much-talked about digital transformation. But is that all it is?
When we analyze the expression, we notice that the word transformation has a great impact on our imagination, so that we intuitively visualize bigger and more consistent changes. Digital transformation is exactly that!
In recent years, companies have experienced – and continue to experience – numerous innovations in their structures.
The emergence of technologies and solutions, the change in consumer habits, as well as the valorization of information, are some proofs of how everything has been transforming.
Today, much is said about mobility and high connectivity. These are the bases of new performance models based on online resources, interaction through digital media, massive use of the World Wide Web, and process automation.
What can be perceived are sensible changes in the operational structure of companies thanks to the adoption of various technologies. Digital transformation is, then, this whole context of transition that fosters business improvement.
Is innovation coming? No, it is already here!
If, in the past, leaders and managers used to get together with their teams to discuss the need to prepare for the arrival of new technologies, today, this is already a reality. Innovation has arrived and is present in many companies – and it is not difficult to realize this. There has never been so much discussion and concern about a theme related to this context: digital disruption.
Disruption is, without a doubt, one of the greatest fears of entrepreneurs today – especially for those who understand the impact caused by the delay and low investment in technology.
The topic is relevant and many companies are already moving to experience the benefits of digital transformation.
In a recent global study, CA Technologies, a North American software specialist, measured how beneficial the adoption of technological innovations is for companies.
Digital transformation were responsible for:
- raising the revenue of global companies;
- increase operational efficiency
- increase the number of satisfied clients;
- generate more productive employees.
Research like this serves to confirm that innovation has arrived and that many companies are already benefiting from it. Do you want to be part of this change?
Then find out how to achieve all these advantages.
How to bring digital transformation into the enterprise?
The picture is very positive with regard to the impacts of digital transformation on companies. However, experiencing all the advantages involved depends largely on the company’s own posture and some actions.
Check out some of the pillars that support this change:
Visualize the company’s digital future
The first step in bringing digital transformation into the company is to see the opportunities that will be created for your business. We know that there are many advantages. However, it is imperative that these are analyzed and compared with your company’s reality.
By visualizing what the company can improve, it is easier to drive the process of change. Thus, it is possible to make innovation a true company culture – which can be a way to engage employees and get support for the transformation.
Lead the change
Digital transformation must start from somewhere, so nothing will change if you do not act.
As a decision maker, it is essential to lead the transformation process, take the initiative, and establish a strategic plan for timely execution.
Digital transformation is a broad and complex concept that needs to start at the top and work its way through the entire structure of the company.
Learn about the technological elements available in the market
Digital transformation is a broad process and involves the junction of several concepts: mobile tools, analytics, and cloud computing are just some of them, and you must master them to immerse yourself in the complete transformation.
It is necessary to go beyond and get to know new trends and solutions. More than that, it is necessary to elaborate ways to get the most out of the technological resources that the company has at its disposal or will acquire.
A great example of a useful and innovative tool is WE Tools. Through it, the company can take advantage of all the potential of the adopted technologies, continuously mapping the systems and checking for flaws in the processes.
This tool also allows precise adjustments in the use of contracted resources, aligning them with the company’s needs.
Understand about the life cycle of digital services
Your company may have adopted good digital service systems and solutions. However, you must remember that digital transformation is an ongoing process. So in addition to having good services that serve your business, you need to understand the life cycle of these tools.
We don’t know how the market will be in the future, nor if all the resources used will still be aligned with the concept of digital transformation. Therefore, it is important to pay attention to the life cycle, because this way it will be possible to make the necessary adjustments over time and maintain the usefulness of the technologies employed.
Develop concrete action plans for each priority action for systems, processes, and practices needed to prevent digital rollback.
Assign responsibilities with clear expectations and communication to ensure changes are executed.
Finally, digital transformation is undoubtedly a phenomenon that causes more than just structural changes in companies, because there is a paradigm shift. The market has changed, consumer habits have changed – and your company needs to change.